Before you sign up for any tool, you deserve a straight answer: is this actually built for someone like me? We would rather you know upfront than find out three weeks into a trial. So here it is — who LigiComms is for, what each type of user gets out of it, and who might be better served by something simpler.
Social Media and Marketing Agencies
If you run an agency — whether you manage social media for five clients or fifty — you already know the pain. Every client means a separate set of logins, a separate content calendar, a separate reporting tab. Your team spends half the day switching between dashboards instead of creating content.
LigiComms gives an agency a single workspace where every client lives as a separate brand. Each brand gets its own connected channels, its own content pipeline, its own analytics and its own deal pipeline in the CRM. Your team sees only what they need to see, because custom roles and permissions control who can draft, who can approve and who can publish — per brand, per channel.
Here is what that means in practice:
- Multi-brand workspaces — up to five brands on Premium, each with its own social accounts, hashtag groups, post tags and shortened links. No cross-contamination between clients.
- Approval workflow — a content creator submits a post, a reviewer checks the copy, a manager approves it. Nothing goes live without sign-off. No more screenshot PDFs emailed back and forth.
- One CRM for every client deal — import contacts, score leads automatically, assign them to your sales team, and track every deal on a Kanban board. The pipeline is where you manage your agency's own client deals — a salon rebrand, a gym launch, a clinic's quarterly contract.
- Per-channel captions — write a LinkedIn post and a tweet for the same campaign in one compose screen. Each platform gets its own caption, its own hashtags, its own character-count enforcement.
- Reports your clients can read — export a branded PDF report (thirteen templates, each with a different data focus) or a styled Excel workbook, and hand it to your client without rebuilding it in Canva.
If you are an agency that has outgrown scheduling tools like Buffer or Later but cannot justify the five-figure annual bill of a Sprout Social or Hootsuite Business plan, LigiComms sits right in that gap. Plans start at Rs 599 per month billed yearly, and every plan includes the CRM, AI captions and the full channel roster — not gated behind a higher tier.
Small-to-Mid Businesses With an In-House Marketing Team
You are not an agency. You are a business — maybe a D2C brand, a regional chain, an EdTech startup, a healthcare group — and you have two to seven people handling your digital presence. Your designer makes the creatives, your content writer drafts the captions, your marketing lead approves the posts, and someone in sales follows up on the leads those posts generate.
Today those people probably use three or four separate tools. A scheduling tool for social posts. A WhatsApp BSP for broadcast messages. A spreadsheet or a standalone CRM for leads. And a group chat to coordinate who is posting what and when.
LigiComms replaces that entire stack with one login:
- Publish to ten social networks — Instagram, Facebook, X, LinkedIn, YouTube, Threads, Pinterest, Telegram, Bluesky and Tumblr — plus Google Business Profile for your local listing. One compose screen, one calendar, one set of analytics.
- WhatsApp Business API on your own number — connect your WhatsApp number in one click via Meta's Embedded Signup. Send template messages, set up keyword-triggered auto-replies with AI fallback, and see every customer conversation in the unified inbox. No third-party BSP fee — Meta bills your WABA directly.
- Email and SMS from the same dashboard — connect your own SMTP server and your own SMS provider (Fast2SMS or Plivo). Create templates, send to contacts, and check the delivery report without opening another tab.
- A CRM that closes what your content creates — every lead that comes in through WhatsApp, a contact form or a CSV import lands in the same contacts list. Score them automatically, assign them to a team member, move them through the pipeline and mark the deal won. No export, no re-import, no lost leads between systems.
- AI that actually knows each platform — ask for a caption and the AI respects Instagram's 2200-character limit, not Twitter's 280. Ask for hashtags and it stops at the platform's own cap. Pick a copywriting framework (AIDA, PAS) and the output follows it. Thirty credits a day on Basic, a hundred on Pro and Premium.
The reason this matters more than feature count: your team does not need to learn five tools. One onboarding, one permission model, one billing relationship. The content your designer creates, the posts your writer schedules, the leads your salesperson follows up on and the analytics your marketing lead reads — all live in the same workspace.
Growing Brands Scaling Their Digital Presence
You started with one Instagram account and a personal WhatsApp. Now you have three product lines, a YouTube channel, a Telegram community and a mailing list. Your content output has tripled but your team has not. You need a tool that scales with you without scaling your bill at the same rate.
LigiComms is built for exactly this curve:
- Start with one brand, grow to five — each brand gets its own channel connections, post tags, hashtag groups, link shortener and CRM pipeline. Adding a brand is a button click, not a plan upgrade.
- Reels, Shorts and long-form video — publish vertical video to Instagram, YouTube, LinkedIn, Pinterest and Telegram. Long-form video to Facebook, Instagram, LinkedIn and YouTube. Stories to Instagram and Facebook. One upload, per-channel captions, done.
- Content calendar across everything — see every scheduled post, reel, video and story on a single month grid. Filter by brand, by channel, by status. Click a day to see the full list in a side drawer.
- Evergreen recycling — mark your best-performing posts as evergreen and LigiComms republishes them on a schedule you set. Your highest-engagement content keeps working months after the first publish.
- Bulk scheduling via CSV — upload a spreadsheet with a month of posts, map the columns, preview and confirm. A hundred posts scheduled before your morning coffee gets cold.
- Post queue with time slots — define recurring weekly slots per channel. Hit "Add to Queue" instead of picking a date, and the post snaps into the next open slot automatically.
The pricing is designed for this stage. Basic covers a solo operator with one brand, nine social channels and two team members. Pro covers a small team with three brands, eleven channels, approval workflows and four team members. Premium covers five brands, twelve channels, seven team members and every feature unlocked. Yearly billing brings the effective rate to Rs 599, Rs 1499 or Rs 1999 per month — less than what most brands spend on a single freelance social media manager.
What Every User Gets, Regardless of Plan
Some features are not gated by tier because they are not upsells — they are the reason the product exists:
- Unified inbox (Sociobox) — Messenger, Instagram DMs, WhatsApp, Telegram and X direct messages in one scrollable feed. Reply from the same place, with saved replies and media attachments.
- AI captions, hashtags and templates — every plan includes a daily AI credit allowance. Channel-aware, framework-aware, injection-safe.
- Link shortener with click analytics — shorten any URL, generate a QR code, track clicks by country, device, browser and referrer. Built in, not a third-party add-on.
- INR credit wallet — pay in rupees through Cashfree or Razorpay. Only X (Twitter) posts cost credit — every other channel publishes for free.
- Data export and account deletion — download everything the platform holds about your workspace in one ZIP file, or permanently delete your account from the profile menu. Your data, your decision.
Who LigiComms Is Probably Not For
Honesty builds trust faster than a feature matrix. Here is who might not get enough value from LigiComms to justify the subscription:
- Solo shop owners posting once a week — if you run a single salon or a neighbourhood store and post a photo from your phone every few days, a free app like Meta Business Suite might be all you need. LigiComms shines when you have multiple channels, a team, or a volume of content that makes manual posting painful.
- Enterprise organisations needing SSO, SLA and dedicated account management — LigiComms does not offer single sign-on, contractual SLAs or a named account manager. If your procurement process requires those, a tool like Sprout Social or Khoros is a better fit. We are honest about what we are and what we are not.
- Creators who only need Instagram scheduling — if your entire presence is one Instagram account, a tool that covers ten networks and a CRM is more dashboard than you need.
If you see yourself in one of the three groups above this section — agencies, marketing teams, growing brands — LigiComms is built for you. Not adapted for you, not repurposed from a different audience. Built from the ground up, in Lucknow, with Indian pricing, for the people who actually need every feature it ships.
Start with a 14-day free trial — no card required, every feature unlocked — and see if it fits the way you work. If it does not, we would rather hear why than keep charging you.